Labels

Electric Youth


Formed: 2008
Location: Toronto, Ontario, Canada
Genre: Synthwave, Synthpop
Years Active: 2008 -
Meaning of the Name:
Core Members: Bronwyn Griffin, Austin Garrick
Way of Working: Collaborative

Essential Releases

Electric Youth - Innerworld

Innerworld (2014)

Nostagia combines with the future in a synth-laden dream.

Electric Youth - Come True

Come True OST (2021)

An unsettling soundtrack with rich, atmospheric pieces.


Electric Youth started dating as teenagers and have been together ever since. Their melancholic vocals and lush, '80s synths evoke a fond remembrance of the past, transforming cherished yesterdays into sound.

Fittingly, the word 'youth' is present in their name, the representations of them on the cover of their debut album Innerworld are as children, and the band found their stride during the '80s nostalgia boom of the 2010s, a period known for the neon-drenched hit series Stranger Things.

The pair work together with a natural shorthand that comes from being a besotted couple, intertwined both professionally and personally. Austin has said that when he looks at Bronwyn he remembers her as a child. This intimacy is central to their music, "and you, you are the best thing that's ever happened to me" is a remarkably sincere line from The Best Thing.

That their relationship has stood the test of time, they're nearly 40, as well as the notorious grind of the music biz is testament to their bond. This emotional core is a feature often lacking in synth music, which can prioritise pads and polished soundscapes, that sound great, but signify nothing. Electric Youth, on the other hand, offer meticulously crafted, intricate synth work with a vulnerable emotionality and genuine depthrarely found elsewhere.


Skills

*This is a work in progress. Values are subjective.

Emotional Impact

i Does it connect with the heart? What does it make you feel and how much of it?
80

Mental Impact

i Does it connect with the head? Social issues, interesting observations, clever lyrics, similies etc.
55

Originality

i Are they unique? Did they break new ground, use new techniques or create new genres.
65

Artistry

i Using creativity and imagination to present themselves in a unique way. Example, Wu-Tang Clan as Shaolin and Marvel characters etc.
65

Authenticity

i Do they really mean what they say? Is it autobiographical, personal?
40

Live

i Stage presence, working the crowd, performance. Miming, forgetting lyrics reduce this.
65

Production

i Studio techniques. More important for electronic music including hip hop.
85

Musicianship

i Their ability to play individually and as a group. Technical skills. DJing. Freestyling for hip hop.
70

Singing

i Technical attributes.
85

Songwriting

i Storytelling. Cohesive themes. Is the song about something? Stan by Eminem is an example of excellent songwriting.
85

Danceability

i Does it make you move? Do you tap your foot, nod your head or move your whole body?
70

Fun

i Is listening to it a good time? Are the lyrics funny? Depressing themes lower value.
60

Consistency

i Have they put out good music across their careers. Two good albums and 5 band ones will reduce this value.
70

Range

i Fast, slow, ballads, party jams. Do they go beyond their own genre?
45

Cool

i Laid-back, icy detachment, unflustered.
55

Charisma

i Factors include appearance, force of personality. Elvis making people faint etc.
55


Commercial & Critical Success

Awards

  • Juno Award Nominee 2019: Memory Emotion - Electronic Album of the Year

Certifications

Charts

Critics >>>


Similar Acts



Labels:

Popular Posts